Priobiotics makers face consumer confusion

What became popular with yogurt has become another gray area for probiotics. Healthy bacteria are being touted on products ranging from pizza to toothpaste. Now, you can enjoy anchovies on your favorite slice and get rid of the bad breath smell afterward. And it’s all healthy! Or is it? A recent article in the Wall [...]

General Mills Asked to Modify or Discontinue Probiotic Claims

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills modify or discontinue certain advertising claims for the company’s Yoplait Yo-Plus product. NAD, the advertising industry’s self-regulatory forum, examined broadcast, print and Internet advertising for Yoplait Yo-Plus, following a challenge by Dannon, the maker of Activia Yogurt, a [...]