The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills modify or discontinue certain advertising claims for the company’s Yoplait Yo-Plus product. NAD, the advertising industry’s self-regulatory forum, examined broadcast, print and Internet advertising for Yoplait Yo-Plus, following a challenge by Dannon, the maker of Activia Yogurt, a [...]

Last fall, supplement industry trade group The Council for Responsible Nutrition (CRN), announced a new initiative, in partnership with the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), to increase monitoring of advertising for dietary supplements. The stated purpose of the initiative was “to increase consumer confidence in the truth and [...]