Posted by Hugo Ottolenghi
July 17th, 2009
Attention copywriters. The FDA has taken out a bright red pen and is poised to mark up your product statements. The green shades (an antiquated description of newspaper copyeditors) signaled much closer review of health claims with a warning to General Mills about oat cereal. The agency has also revised a health claim for selenium, [...]
Posted by Vincent Annunziata
January 13th, 2009
The Better Business Bureau has issued a nationwide warning cautioning consumers to be suspicious of online ads relying on celebrity endorsements to sell acai berry-related weight loss products. The acai berry has been credited by supplement companies with fighting cancer and other diseases. The acai berry comes from the acai palm. According to Steve Cox, [...]