The three little guys on Rice Krispies boxes are in trouble for claiming that their cereal supports the immune systems of children. The Federal Trade Commission announced on June 3 that Kellogg Co. had  agreed to pull back on health claims for the puffy cereal. In a statement, commission chairman Jon Leibowitz said, “We expect [...]

This time, the news report is real. We earlier identified News 13 and News 29 as being faux-TV news Web sites that touted the health benefits of resveratrol and acai. Now, CBS News — the real network — is reporting on what appears to be the same Hollywood-based company, FWM Laboratories, in a national broadcast and an accompanying Web story headlined, “Buyer Beware: Web Supplement Scams.”

The confusion surrounding steroid use in professional baseball has taken another strange turn. The Associated Press and New York Times report that eight of the 104 players who tested positive for steroids in 2003 fall into another category.

The FDA has put supplement companies on notice that violators can expect earlier detection and prosecution. The agency has shifted to a policy of less talk and more action. The industry response must be to get better or get out.