Pepsi, maker of the AMP Energy drink, has ventured into new territory by marketing its energy supplement drink with an iPhone application to appeal to young guys “out on the prowl.”  So far the response has been, to quote Pepsi’s apologetic Twitter stream name, “#pepsifail.” The free app, entitled “Amp Up Before You Score,” purports [...]

Playboy Enterprises likes to put its name and trademark bunny-head logo on products. Get ready for a supplement on which you can nibble the ears. At its second-quarter earnings call on Aug. 4, the president of the licensing division told investors, “Before year-end, we expect to add yet another new product category, nutriceuticals [sic]. We [...]

Because Coca-Cola Co. and partner Nestle by were unable to substantiate claims that Enviga causes weight loss, the beverage has lightened the pockets of both companies by $650,000. The companies have just agreed to a settlement with 27 states over claims that Enviga green tea energy drink burns calories, resulting in weight loss. Connecticut Atty. [...]

The European Food Safety Authority (EFSA) has adopted a scientific opinion (summary also available) on two ingredients commonly used in so-called energy drinks. Following a request from the European Commission, EFSA’s Panel on Food Additives and Nutrient Sources added to Food (ANS) concluded that exposure to taurine and d-glucuronolactone through regular consumption of energy drinks [...]

Hansen Beverage, the California company that makes Monster, lost its bid to enjoin Vital Phamaceuticals (VPX), the Ft. Lauderdale maker of the Redline brand.  Hansen sought to bar VPX from making claims that its Redline Power Rush beverage and two ounce shot product provides “7 Hours of Pure Energy,” “7 Hours of Sustained Energy,” and [...]