Posted by Hugo Ottolenghi
July 24th, 2009
If you thought faux news was the province of only The Daily Show, The Colbert Report and The Onion, welcome to News 13 WKTV. It is the non-TV station, non-news Web site that reports on Resveratrol Ultra. And it is not the only fake station.
Posted by Hugo Ottolenghi
July 17th, 2009
Attention copywriters. The FDA has taken out a bright red pen and is poised to mark up your product statements. The green shades (an antiquated description of newspaper copyeditors) signaled much closer review of health claims with a warning to General Mills about oat cereal. The agency has also revised a health claim for selenium, [...]
Posted by Hugo Ottolenghi
May 7th, 2009
The company says that its product will boost testosterone levels by 10,000%. The plaintiffs says the product is snake oil marked up to $70 a package. So begins a class-action lawsuit filed in California superior court May 6. The suit says that Musclemeds makes false advertising claims about Arimatest and that the product creates a [...]
Posted by Vincent Annunziata
December 8th, 2008
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills modify or discontinue certain advertising claims for the company’s Yoplait Yo-Plus product. NAD, the advertising industry’s self-regulatory forum, examined broadcast, print and Internet advertising for Yoplait Yo-Plus, following a challenge by Dannon, the maker of Activia Yogurt, a [...]