Resveratrol marketer hits the Web with faux ‘TV news’

If you thought faux news was the province of only The Daily Show, The Colbert Report and The Onion, welcome to News 13 WKTV. It is the non-TV station, non-news Web site that reports on Resveratrol Ultra. And it is not the only fake station.

Selenium, cholesterol and other claims FDA watches

Attention copywriters. The FDA has taken out a bright red pen and is poised to mark up your product statements. The green shades (an antiquated description of newspaper copyeditors)  signaled much closer review of health claims with a warning to General Mills about oat cereal. The agency has also revised a health claim for selenium, [...]

Claim to boost testosterone meets class-action lawsuit

The company says that its product will boost testosterone levels by 10,000%. The plaintiffs says the product is snake oil marked up to $70 a package. So begins a class-action lawsuit filed in California superior court May 6. The suit says that Musclemeds makes false advertising claims about Arimatest and that the product creates a [...]

General Mills Asked to Modify or Discontinue Probiotic Claims

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills modify or discontinue certain advertising claims for the company’s Yoplait Yo-Plus product. NAD, the advertising industry’s self-regulatory forum, examined broadcast, print and Internet advertising for Yoplait Yo-Plus, following a challenge by Dannon, the maker of Activia Yogurt, a [...]