Comments on: FTC takes snap, crackle out of Kellogg cereal health claims http://nutrisuplaw.com/ftc-takes-snap-crackle-out-of-kellogg-cereal-health-claims/ Arnstein & Lehr LLP Wed, 15 Feb 2012 13:17:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: » Blog Archive » The FTC Takes Snap, Crackle, Pop Out of Kellogg Cereal Health Claims http://nutrisuplaw.com/ftc-takes-snap-crackle-out-of-kellogg-cereal-health-claims/comment-page-1/#comment-2717 » Blog Archive » The FTC Takes Snap, Crackle, Pop Out of Kellogg Cereal Health Claims Tue, 15 Jun 2010 15:42:42 +0000 http://nutrisuplaw.com/?p=1567#comment-2717 [...] View Source [...] [...] View Source [...]

]]> By: David A. Mark, PhD http://nutrisuplaw.com/ftc-takes-snap-crackle-out-of-kellogg-cereal-health-claims/comment-page-1/#comment-2706 David A. Mark, PhD Sat, 05 Jun 2010 17:25:11 +0000 http://nutrisuplaw.com/?p=1567#comment-2706 Nice post, as it confirms the FDA and FTC are policing hard on claims for cognitive or immune benefits, especially those directed to parents of young children. Another shoe may drop soon. The fourth International Conference on Polyphenols and Health, held in the UK in December 2009, saw many experts on this topic stating that many, perhaps all, of the health functions of polyphenols have nothing to do with antioxidant activity. If the FDA and FTC come to agree with this building consensus, many of the current label and marketing claims will be challenged. Nice post, as it confirms the FDA and FTC are policing hard on claims for cognitive or immune benefits, especially those directed to parents of young children.

Another shoe may drop soon. The fourth International Conference on Polyphenols and Health, held in the UK in December 2009, saw many experts on this topic stating that many, perhaps all, of the health functions of polyphenols have nothing to do with antioxidant activity. If the FDA and FTC come to agree with this building consensus, many of the current label and marketing claims will be challenged.

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