This time, the news report is real. We earlier identified News 13 and News 29 as being faux-TV news Web sites that touted the health benefits of resveratrol and acai. Now, CBS News — the real network — is reporting on what appears to be the same Hollywood-based company, FWM Laboratories, in a national broadcast and an accompanying Web story headlined, “Buyer Beware: Web Supplement Scams.”

The confusion surrounding steroid use in professional baseball has taken another strange turn. The Associated Press and New York Times report that eight of the 104 players who tested positive for steroids in 2003 fall into another category.

The FDA has put supplement companies on notice that violators can expect earlier detection and prosecution. The agency has shifted to a policy of less talk and more action. The industry response must be to get better or get out.

Playboy Enterprises likes to put its name and trademark bunny-head logo on products. Get ready for a supplement on which you can nibble the ears. At its second-quarter earnings call on Aug. 4, the president of the licensing division told investors, “Before year-end, we expect to add yet another new product category, nutriceuticals [sic]. We [...]

Several hours after our post on increased media coverage of the potential danger of supplement use by high school athletes, the Food & Drug Administration held a press conference and issued a public health advisory on body-building products and steroids. The warning was serious: “Due to the potentially serious health risks associated with using these types of products, the FDA recommends that consumers immediately stop using all body building products that claim to contain steroids or steroid-like substances, ” the FDA said in the advisory.

If you thought faux news was the province of only The Daily Show, The Colbert Report and The Onion, welcome to News 13 WKTV. It is the non-TV station, non-news Web site that reports on Resveratrol Ultra. And it is not the only fake station.