Pepsi, maker of the AMP Energy drink, has ventured into new territory by marketing its energy supplement drink with an iPhone application to appeal to young guys “out on the prowl.”  So far the response has been, to quote Pepsi’s apologetic Twitter stream name, “#pepsifail.” The free app, entitled “Amp Up Before You Score,” purports [...]

Playboy Enterprises likes to put its name and trademark bunny-head logo on products. Get ready for a supplement on which you can nibble the ears. At its second-quarter earnings call on Aug. 4, the president of the licensing division told investors, “Before year-end, we expect to add yet another new product category, nutriceuticals [sic]. We [...]

Because Coca-Cola Co. and partner Nestle by were unable to substantiate claims that Enviga causes weight loss, the beverage has lightened the pockets of both companies by $650,000. The companies have just agreed to a settlement with 27 states over claims that Enviga green tea energy drink burns calories, resulting in weight loss. Connecticut Atty. [...]